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March 17, 2005
Upcoming Trump Book--Yawn
"Warner Business Books, an imprint of the Time Warner Book Group, announced today that it will publish a book by New York Times investigative reporter Timothy L. O'Brien titled 'TRUMPWORLD: The Art of Being the Donald.' It is slated for publication in October 2005.
"TRUMPWORLD takes readers inside the world of Donald Trump -- a world of style, substance, and money. Yet beneath his shimmering facade lies a man the public doesn't see. O'Brien, who has covered Trump for years, pulls back the velvet curtain to offer a unique, personal look inside the life of Trump, who is one of the most captivating -- and mysterious -- personalities of the modern era. Featuring interviews and insights not only with Trump's closest friends and associates but also with The Donald himself, TRUMPWORLD promises to be a publishing event of Trump-sized proportions."
There are many words to describe Mr. Trump but mysterious is not, perhaps, the first that springs to mind. Do we really need to know more about what lies beneath his "shimmering facade"? I hate most press releases and this one is no exception. I might have been won over with teasers: why does Donald take a stuffed animal to bed? why does the Clintons visit Margo-del-Lar (or whatever it's called, if they do), why etc. etc. Stupid examples I know but Trump is Mr. Overexposed. Just a glimpse of the guy makes me queasy. If there's going to be yet another book about him, don't tell me he's captivating and mysterious, show me, even in some small way, that he's captivating and mysterious. Or fuggettaboutit.
Posted by Deborah Branscum at March 17, 2005 09:44 AM