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May 19, 2005
Offers That Just Ain't Relevant
Yesterday I got the following request: "At the moment we are in the process of creating reciprocal link partnerships. Since both of our sites are automotive related exchanging links will increase both of our search engine rankings and we will each benefit from greater targeted traffic." I don't think so. Stuffola covers a lot of topics but guess what? Autos is not one of them. In a similar vein, I've been researching RSS-based advertising for a future article but haven't noticed an ad in Bloglines until yesterday. It came courtesy of the justly popular Boing Boing.
This ad for scalp-related products below an item about a treatment for depression is like a poster kid for the limitations of keyword buys. Click on the ad link and you get to a page with very hip, very high-tech, very relevant products. Did Boing Boing readers actually buy any of this stuff? I am skeptical but have no idea. If you've got the scoop, spill it!
Posted by Deborah Branscum at May 19, 2005 01:59 PM
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