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November 29, 2005
Online Sales = Big Butts?
Michael Bazeley of the San Jose Mercury, among others, has reported on the new Pew Internet and American Life Project survey, which estimates that one in six American adults online has sold something through an Internet classified ad or auction site. (The word estimate is mine, btw. Why doesn't every journalist add that qualifier to survey items--what, it's too obvious? I think not.)
"The number of visitors to online classified sites jumped 80 percent from September 2004 to this September, according to data from comScore Media Metrix that was released as part of the Pew study. Craigslist was the most popular classified ads site, with 8.7 million visitors in September. Close behind was Trader Publishing Co., which operates nearly four dozen vehicle, merchandise, housing and employment sites, such as BargainTraderOnline.com and ForRent.com."
As Bazeley notes, "Much has been made about the effect that craigslist has had on newspaper classified advertising" but as far as I can tell, no one has considered the effect that Craigslist, eBay and other online sites may have had on the expanding American waistline. The so-called obesity epidemic has been linked to many factors, including excessive TV, a lack of exercise, the growing size of food portions and even movements in personal income tax rate and in the gender wage gap. So why can't online sales be a contributing factor?
Big butts are unhealthy, however we got them. And now, it turns out, they're unhealthy in an unexpected way. As Jessica Heslam writes in the Boston Herald,"Rapping about big behinds made Sir Mix-A-Lot famous, but a new medical study says those plump rumps don’t do women any good when it comes to getting a shot in the traditional spot. Researchers say a majority of people, especially women, aren’t getting the proper dosage from backside shots because the needle can’t get through the blubber. As few as one in 10 women (and six in 10 men) may be getting proper dosages from injections, said Dr. Victoria Chan of Adelaide and Meath Hospital in Dublin."
CBS News explains why this matters: "The medicine gets injected into the buttock muscles, then filters into nearby blood vessels. Such shots are used for a variety of medicines, including vaccines, painkillers, contraceptives, and antinausea drugs." I may be joking about the online sales-obesity connection but drugs that can't do their job are no fun, especially for women who end up with pregnant or ill as a result.
At least there's one bright spot on the horizon: the obesity rate in Mexico is expected overtake the U.S. rate soon. Alas, no word yet on how their pets rank compared to our pets.
Posted by Deborah Branscum at November 29, 2005 07:24 PM