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February 20, 2006

Pampered Pooches

"Based in Hollywood, [Rockin' Rodeo] caters to celebrity clients - Parker Posey has stopped by with her pooch, Drew Barrymore has browsed, Sharon Stone is a fan, etc. - along with oodles of poodles and pugs and pomeranians and their people, stylish persons who'll probably never bump into some secret Bloomingdales twin.

" 'We find or create truly unique pieces. So whether it's a concert T-shirt, cowboy boots, or a dog collar, each item is really a reflection of that individual or pet wearing that treasure," says Fauser. 'Our clients are people who want the exclusive, one-of-a-kind items that we find in vintage wear. And they certainly don't want anything less for their pet.'

"Fauser and Rockin' Rodeo co-owner Mary Ossanna would know: they've puppy loves of their own-Coco, Lucy, and Prada-who keep casually outfitted in custom collars made of antique leather. Like the finely aged leather belts, boots, and bags offered to Rockin' Rodeo's two-legged customers, the dog collars and leashes (priced between $80-450) can be further personalized with antique studding."

You can read more but doesn't the idea of personalized vintage collars with antique studding pretty much tell you everything you need to know about Los Angeles, pet owners, the innate lust for stuff humans are cursed with, plus late-stage capitalism in the United States?

Posted by Deborah Branscum at February 20, 2006 02:40 PM

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